Ludacris wears Ludacris x Movado: MVP Edition

Created in celebration of the 25th anniversary of his debut album and designed by the multi-platinum artist himself, the Welcome to Atlanta watch reflects Ludacris’ story and style, from the name to its amped-up red and black color palette and refined details. The graphic dial pattern features the real sound signature from Ludacris’ iconic track “Stand Up.” Each caseback is etched with Ludacris’ signature. Journey into the future with the Movado BOLD Quest. Inspired by Movado's historic 1970's watch styles, with a modern, future forward lens.